Culled From Havard Business Review
“The numbers don’t lie.”
You hear that all the time. Even if it’s mostly true, the numbers can be slippery, cryptic, and, at times, two-faced. Whether they represent findings about your customers, products, or employees, they can be maddeningly open to interpretation.
With big data getting ever bigger and infiltrating more and more parts of your business, the need for ways to understand the numbers’ meaning is becoming more acute. As Tom Davenport of Babson College and MIT writes in the current issue of HBR, companies must “fundamentally rethink how the analysis of data can create value for themselves and their customers.”
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